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Eric Jordan – Business Valuation Specialist

What percentage should I give an investor?

You need to price an equity investment and decide how much ownership to exchange for capital.

  • Pre-money to equity percentage
  • Dilution calculation explained
  • Cap table investor stake
Short answer

What percentage should I give an investor? What percentage should I give an investor? usually depends on pre-money and post-money economics, the percentage being sold, and how investor terms affect effective value. Investor pricing is not just about a headline valuation; dilution, liquidation preferences, and control rights can materially change what the deal is really worth.

Related search angles

People also ask

  • What percentage should I give an investor?
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How this question is usually answered

A practical valuation answer

What percentage should I give an investor? is usually answered by examining pre-money and post-money economics, the percentage being sold, and how investor terms affect effective value. The right conclusion depends on the valuation date, the standard of value, and the documents and economics that can actually be proven.

Investor pricing is not just about a headline valuation; dilution, liquidation preferences, and control rights can materially change what the deal is really worth. A strong report translates those facts into a clear valuation conclusion that can be used by owners, advisors, lenders, tax authorities, regulators, or the court as needed.

Why this matters: For bringing in investors, small changes in assumptions about pre-money and post-money economics or the percentage being sold can materially change the final conclusion.
What usually needs to be reviewed

Core valuation checklist

  • Estimate the value of the business before the investment.
  • Calculate pre-money, post-money, and resulting ownership percentages.
  • Review investor rights that may affect effective economics and control.
  • Use realistic forecasts and comparables to support the proposed pricing.
About this page

What this page is helping you decide

Intent

Bringing In Investors This page helps explain the valuation issues that usually matter in bringing in investors, including pre-money and post-money economics, the percentage being sold, and how investor terms affect effective value.

Contact

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