Sell a Business in Calgary — Honest Valuation and Sale Process

Honesty

How honesty forces true value into the open for both buyers and sellers.

A real sale, at a real price, without the usual nonsense.

NOT YET AVAILABLE IN Calgary.
We are actively looking for an honest realtor here. If that's you or you know someone we want to hear from you.

THIS IS HOW THE PROCESS WORKS AND WHY IT MATTERS IN Calgary:

---

How This Started

This process didn't come out of theory. It came out of a real situation in Winnipeg, with an honest Real Estate Agent.

A local business owner decided to sell. He turned to a friend, someone he trusted. That realtor did something unusual: when the market didn't respond to the asking price, instead of just pushing forward to keep the listing, he reached out for a proper valuation.

That honesty is what made the deal work.

We want to find the same kind of person in Calgary.

The Market Spoke

Over the next few months, the business sat on the market. No serious, financeable offers came forward.

That confirmed what the realtor had already suspected: the price needed to be grounded in reality.

Instead of pushing forward just to maintain a listing, he chose a different path. He reached out for a proper valuation.

Where We Came In

Our role was simple: find the real number and explain why.

Using the Eric Jordan 25 Factors Affecting Business Valuation and a 5 Senses Inspection Report, we established a value that could actually support a transaction.

More importantly, we created a structure that helps both sellers and buyers move forward with confidence.

---

A Process Designed to Get Deals Done

Most business sales fail for predictable reasons:

• The asking price is unrealistic
• Buyers cannot justify the value
• Financing falls apart

This process is designed to solve those problems from the start.

Step 1: Seller-Focused Valuation

We begin with a clear, supportable valuation of your business. This includes:

• Application of the Eric Jordan 25 Factors
• A 5 Senses Inspection Report completed on-site
• Real-world positioning for the Calgary market

Starting at $2,800 plus applicable taxes for straightforward, non-complex businesses.

Because of our collaboration, the process is more efficient and cost-effective.

Step 2: Honest Market Representation

Your business is presented to the market with one guiding principle: the price has to make sense.

This creates:

• Serious buyer interest
• Credible negotiations
• A real path to closing

Step 3: Buyer-Focused Valuation (When Applicable)

When a qualified buyer comes forward, we take it one step further. We answer the question most valuations ignore:

What is this business worth to this specific buyer?

We incorporate:

• The buyer's experience
• Their business plan
• Expected performance under new ownership

This creates a valuation that lenders can understand and work with.

Fees vary depending on scope and complexity. In straightforward situations, this stage may begin around $1,250.

For serious buyers and sellers, we have a redacted example of a valuation where the buyer profile and plans were part of the valuation report. You will see how this increased the value and was accepted by TD Canada Trust for a Canadian Small Business Financing Program loan. If a court orders it, the redactions can be reversed for the court to see in full detail.

---

Why This Works

This approach aligns the three parties that matter:

• The seller, who wants a fair and achievable price
• The buyer, who needs a logical investment
• The lender, who needs a clear and supportable story

When those three line up, deals get done.

What You Get

• A realistic valuation you can stand behind
• A clear explanation of how that value was determined
• A structured path to attracting serious buyers
• A stronger position for financing approval
• A better chance of completing a successful sale

Who This Is For

• Owner-operated businesses
• Small to mid-sized companies
• Sellers who want clarity, not guesswork

---

Final Thought

Most people try to sell a business by asking: "What do I want for it?"

We approach it differently: "What will someone actually pay, and how do we prove it?"

That difference is what gets deals across the finish line.

---

Selling a Business in Calgary Right Now?

We don't have a trusted realtor partner in Calgary yet but the valuation side of this process is available to you today. Contact Eric directly and we can discuss your situation and what the right next step looks like.

Valuation and Process Support

For valuation, deal structure, and financing support, contact Eric directly at any point in the process.

---

Are You an Honest Realtor in Calgary?

CURRENTLY ONLY AVAILABLE IN WINNIPEG - SOON AVAILABLE IN CALGARY.

There have to be honest realtors in Calgary. We want to meet them.