Kwicksilver is primarily
focused on the repair, reconditioning, or replacement of aluminum rims
using its patented machinery, patented repair methods, and proprietary
systems. The services provided by the Kwicksilver franchisee include rim
straightening and repair, cosmetic repair, wheel re-machining, wheel
polishing, paint matching and clearcoating, as well as custom wheel
painting. Kwicksilver shops also sell tires and wheels and offer chrome
repair and chrome exchanges to their customers. Kwicksilver shops will
have both wholesale and retail customers. Every person who owns a car is
a potential Kwicksilver customer.
The initial franchise fee is
$29,000. The royalty fee is 6% or a minimum of $300. This minimum
increases to $400 after the first 6 months, and $500 after the first
year in operation. The royalty fee on the resale of products, such as
aftermarket rims, tires, caliper covers, etc., that are purchased by you
from Kwicksilver corporate, is just 3%. The average material costs for
cosmetic repair is less than 5 dollars per wheel. The franchise fee
includes all training and instruction, our entire patented wheel
straightening/repair equipment, the Kwickspin™ cosmetic repair station,
air tools, hand tools, and a generous amount of our reconditioning
consumables, such as the paints, fillers, and abrasives.
More detailed information on
the franchise including, training, marketing, financing and revenue
estimates can be found in the FAQ, or visit
||FOR MORE INFORMATION, PLEASE
Appearance / Kwicksilver Wheel Repair
fax: (780) 451-3151
What Does a Franchise Cost?
The initial franchise fee
is just $29,000. The royalty fee is 6% or a minimum of
$300. This minimum increases to $400 after the first 6
months, and $500 after the first year in operation. The
royalty fee on the resale of products that are purchased
by you from Kwicksilver corporate is just 3%. The
average material costs for cosmetic repair is less than
5 dollars per wheel. The franchise fee includes all
training and instruction, our entire patented wheel
straightening/repair equipment, the Kwickspin™ cosmetic
repair station, air tools, hand tools, and a generous
amount of our reconditioning consumables, such as the
paints, fillers, and abrasives. (Please refer to our
Equipment & Product Startup Package for complete list of
what you’ll receive.
How Much Money Can I Expect to Make?
Kwicksilver franchisee will take advantage of several
streams of revenue, such as wheel straightening and
repair, chrome exchanges, cosmetic wheel repair,
dealer/customer aftermarket upgrades, custom wheel
painting, wheel location and replacement, tire/wheel
sales, mobile wheel repair, etc. A Kwicksilver
franchisee will have both wholesale and retail
customers. Repairs typically range from $55 to $250,
depending on the severity of the damage, the type of
rim, and the particular customer. One experienced
technician can repair as many as 15 rims in a day. An
individual franchisee’s revenue depends heavily upon the
franchisee’s ability to spend a significant amount of
time developing a solid customer base. This is a very
local business where frequent, ongoing, in-person sales
calls are necessary.
business model differs from our competitors in that our
franchisees derive revenues from several different
sources and provide several different wheel-related
services to the wholesale and retail markets. This gives
Kwicksilver a huge competitive advantage. We are the
one-stop-shop for everything related to wheel repair and
replacement. The competition relies heavily on the
wholesale market at car dealerships. Wholesale cosmetic
wheel repair at car dealerships is becoming very
competitive in many parts of the country. The prices
have come down dramatically in the last year to an
average price of $60 per wheel.
Conversely, when you offer a complete package of wheel
services to the wholesale and retail market, as our
franchisees do, your revenues and margins increase
dramatically. You’ll also avail yourself to our patented
Wheelsaver® straightening equipment and
Kwickspin™ cosmetic repair station - the most
advanced and innovative wheel repair equipment in the
What Sort of Training Will I Receive?
You’ll receive 2 weeks of step by step instruction from
our Kwicksilver Tech Team. The training includes
basic tire/wheel instruction, wheel straightening and
repair, cosmetic repair, paint blending techniques, and
custom wheel painting. We also show you how to use
chrome exchanges and dealer/customer aftermarket
upgrades to enhance your profits. The training is loaded
with valuable trade secrets that we have developed over
many years. You’ll also receive important administrative
guidance on setting up accounts with tire/wheel
suppliers, body shops, tire stores and insurance
companies, etc. There is no fee for the first person.
Thereafter, the training fee is just $2,000 per person.
In addition, you must pay travel and living expenses for
yourself and/or your employees/partners during the
you return home you will have unlimited access to the
Kwicksilver Tech Team. The Team will be available by
phone or email to answer any technical questions you may
have. This support is especially beneficial during your
first few months of operation.
Where Will I Obtain Financing?
We have partnerships
with lenders, such as LeaseProcess, to cover your
capital equipment needs, including the financing of our
new fully equipped Kwickshop™ trailer. This can help
limit your upfront, out of pocket expenses. In addition,
there are tax advantages to leasing that LeaseProcess
will go over with you.
Bank loans are
generally done on a local basis. Overall, franchisees
have an easier time obtaining bank loans because of the
established nature and experience of the franchisor.
Often, there are lower default rates on loans for
franchises. Lenders will expect the borrower to come up
with 15% - 30% of the total capital needed.
Home equity loans
and lines of credit are also a great source of start-up
capital and carry very low interest rates. The line of
credit is an especially useful tool because you only pay
interest on those funds that you actually use.
How Can I Secure an Area Without Immediately Jumping In?
We understand that
there are many variables that make up your decision to
become a franchisee. It’s not always simply a matter of
seeing Kwicksilver as a great opportunity and having the
money/financing ready. There are timing issues to
consider, such as, creating a smooth transition from
your current employment or finding a suitable location
for the operation of the business.
leave the timing up to you. After we have a signed
agreement and down payment, you dictate when you will be
available for training. It may be in 2 weeks or 4
months. This gives you more control and should increase
your comfort level.
Can I Add Kwicksilver to my Existing Business?
Kwicksilver concept is a perfect match for those already
providing aftermarket repairs, mobile detailing, PDR,
windshield repair, carpet and upholstery reconditioning,
etc. Kwicksilver is also very well suited for an
existing tire dealer, performance shop, custom wheel
shop, body shop or service center. Simply designate one
bay or area of your shop for wheel repair.
You will be allowed
to continue to use your existing name or trademark for
your existing services. However, you are required to use
Kwicksilver’s trademarks when you are offering wheel
Do I Have to participate in the Operation of the Business?
Kwicksilver does not
require that you personally supervise the franchised
business. You may want to purchase a franchise solely as
an investor or part-time owner. However, the business
must be supervised by an on-premises manager who has
successfully completed Kwicksilver's training program.
The ideal franchisee may have several technicians
working in different shops, all of whom have completed
the training program.
Will I Receive an Exclusive Territory?
You will receive an
exclusive territory which is dependent upon the general
population, the number of body shops, tire dealers, and
car dealers, among other factors. You will operate from
one location and must receive Kwicksilver’s permission
before relocating. Kwicksilver will not operate other
shops or grant additional franchises in your territory.
There is no minimum sales quota. You maintain rights to
your area even though the population increases.
You are allowed to
do business outside your protected area until we sell a
franchise in that area, at which time you will be
required to give up those customers to the new
franchisee. To avoid this, we strongly encourage you to
consider a multi-franchise agreement or area development
Can I Accept Customers Outside My Designated Territory?
Kwicksilver will be
placing print ads in national trade publications with
subscribers in the hundreds of thousands. We will also
be exhibiting at the major automotive aftermarket
tradeshows. Consequently, you are likely to receive
customer referrals outside your territory. For example,
when a tire dealer finds our ad in Tire Business
Magazine and asks us to locate a Kwicksilver shop we
will refer them to their nearest Kwicksilver franchisee,
even when that customer is outside the franchisee’s
designated territory. We also expect you to receive
customer referrals through our website and through
Internet advertising we conduct, such as that found on
How Can I Expand My Operations?
both multi-unit franchises and area development rights
for qualified individuals, investment groups or
companies. Multi-unit franchises can be purchased at a
discount to the single-unit franchise fee. Our area
development agreement allows a franchisee to expand, by
opening additional territories, within an exclusive
area, according to a schedule. Either option allows for
profit growth at a much faster pace, when compared to
the single-unit franchise.
It is our intention
to offer franchises in large metropolitan areas only to
ambitious franchisees interested in owning whole
counties with populations in excess of 1,000,000. These
are the most sought-after locations. As such, we want
our most motivated franchises to control these areas.
Do I Have To Open Up a Fixed Location Shop?
No, we no longer
require you to open a fixed location shop. You can run
the business strictly as a mobile operation from our new
Kwickshop™ trailer. (Please refer to the Trailer Spec
Sheet for complete details.)
However, as you
build and expand the business, the addition of a small
shop can be very beneficial. This is especially true
when building a retail customer base.